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Scientific Games Corporation announced the launch of its Play4Fun Network social gaming platform with FireKeepers Casino Hotel in Battle Creek, Michigan.
The launch of the FireKeepers Casino Play4Fun Network social casino platform combines with the previously launched SG Universe Mobile Concierge to enhance the casino’s ability to build an engaged online player community. FireKeepers will leverage the SG Universe products to entertain players between trips to the casino floor via a branded web portal and the casino’s customized native iOS and Android apps.
The FireKeepers social casino platform is anchored by casino content from the Williams game development studio wrapped in player-proven social casino features, with casino games from Bally and Shuffle Master expected to launch this summer for players on the FireKeepers Play4Fun Network.
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Bob Hays, vice president commercial, interactive at Scientific Games, said, “Extending our relationship with FireKeepers is an exciting opportunity for our SG Universe product suite. Play4Fun Network gives both current and future players in the FireKeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at FireKeepers cutting-edge mobile marketing capabilities with which to engage their online player community.”
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“We are pleased to introduce FireKeepers extensive database of guests to the launch of our branded social casino,” said Jim Wise, vice president of marketing for FireKeepers Casino. “We expect the Play4Fun offering to enhance our entertainment options and attract new social gamers by leveraging the popular land-based gaming content our players love from the Bally, Shuffle Master and Williams game studios in an exciting web and mobile social casino environment.”